
Where it all
began...
A few years ago, a world-famous sommelier, a tech genius, and a total wine newbie walked into a bar. It sounds like the start of a bad joke, but was actually the start of our great little company. Aside from wondering what a ‘dry wine‘ actually meant, the newbie had a question for them: did they want to be part of a mission to help everyone — from newbies to aficionados — discover and experience the joy of exceptional wine, tailored to their tastes? To remove the confusion and jargon, to make wine accessible and enjoyable for all? They did. And they‘ve been pairing good wine to good people ever since.

we exist to make sure you:
1. Discover bottles you'll love
Find exceptional value bottles that you wouldn’t normally pick yourself. Let our mix of expert curation, personalisation and customisation tech expand your wine world without offending your tastebuds. Unlike your typical bottleshop, we can go directly to the makers, cutting out the middlemen and passing the savings onto you.
2. Empower your palate
Learn as much or as little as you like with Wine 101, Grape Type and Recipe Guides, included with your boxes. We love you just the way you are, but if you want to level up your wine game, we can help you understand your tastes and wine characteristics with our taste tester app. Challenge yourself or go head to head with your wine buddies.
3. Drink only the good ones
We choose wines with a story behind each bottle — where it comes from, why it’s special, why it’s so gosh darn delicious. We hunt for the deep-batch bottles, the ones you’re not going to find in your local off licence. We’re completely independent, so we only pick the bottles we love, so you can love them too.
4. Have fun along the way
Wine should be fun. So should life. We want the Good Pair Days experience to surprise and delight, whether it’s through our packaging, delivery or customer service. Collect badges for hitting new wine goals, see your rewards and benefits just for being a member, and scroll through your wine friend feed to read or share tips and tidbits.
1. Discover bottles you'll love
Find exceptional value bottles that you wouldn’t normally pick yourself. Let our mix of expert curation, personalisation and customisation tech expand your wine world without offending your tastebuds. Unlike your typical bottleshop, we can go directly to the makers, cutting out the middlemen and passing the savings onto you.
2. Empower your palate
Learn as much or as little as you like with Wine 101, Grape Type and Recipe Guides, included with your boxes. We love you just the way you are, but if you want to level up your wine game, we can help you understand your tastes and wine characteristics with our taste tester app. Challenge yourself or go head to head with your wine buddies.
3. Drink only the good ones
We choose wines with a story behind each bottle — where it comes from, why it’s special, why it’s so gosh darn delicious. We hunt for the deep-batch bottles, the ones you’re not going to find in your local off licence. We’re completely independent, so we only pick the bottles we love, so you can love them too.
4. Have fun along the way
Wine should be fun. So should life. We want the Good Pair Days experience to surprise and delight, whether it’s through our packaging, delivery or customer service. Collect badges for hitting new wine goals, see your rewards and benefits just for being a member, and scroll through your wine friend feed to read or share tips and tidbits.
WHAT EVEN ARE GOOD PAIR DAYS?
Good Pair Days are the ones where you‘re feelin‘ yourself. Things are going your way, matching up. Maybe you’re sitting in a park with a nice bottle and a light late afternoon breeze. Maybe the couch. Maybe with friends. You’ve got total comfort and contentment, with top notes of excitement. Pairing you to good wine. Pairing wine to good food. Enriching the good pairs you’ve paired for yourself. That’s what we do.

We
strive
to be
We
strive
to be

JOYFULLY INCLUSIVE
We believe wine should be accessible. We want it to be enjoyed by anyone. We want to peel away the pretentiousness and exclusivity. You shouldn’t feel self-conscious or overwhelmed when picking out a bottle, wine should be fun.

ADVENTUROUS
What’s life without a little adventure? We believe in trying new things, pushing the boundaries a bit, challenging the status quo where we can. That’s how we find our new favourite bottles.
Responsible
No planet, no pinot. We care about the planet like most people do, it’s where we live, after all. But to look at things from a pragmatic point of view for a minute, climate change is making it harder to grow our grapes, and we really need them. Read here to discover how we’re trying to make your wine experience as kind to the planet as it is satisfying to your palate.
REMARKABLE
Wanna know what really floats our boat? It’s hearing from a customer that they’re loving what we’re doing. It’s knowing that we’ve done something so well that you take a moment out of your busy life to let us know. That’s what we strive for.
We
strive
to be
We
strive
to be

JOYFULLY INCLUSIVE
We believe wine should be accessible. We want it to be enjoyed by anyone. We want to peel away the pretentiousness and exclusivity. You shouldn’t feel self-conscious or overwhelmed when picking out a bottle, wine should be fun.

ADVENTUROUS
What’s life without a little adventure? We believe in trying new things, pushing the boundaries a bit, challenging the status quo where we can. That’s how we find our new favourite bottles.
Responsible
No planet, no pinot. We care about the planet like most people do, it’s where we live, after all. But to look at things from a pragmatic point of view for a minute, climate change is making it harder to grow our grapes, and we really need them. Read here to discover how we’re trying to make your wine experience as kind to the planet as it is satisfying to your palate.
REMARKABLE
Wanna know what really floats our boat? It’s hearing from a customer that they’re loving what we’re doing. It’s knowing that we’ve done something so well that you take a moment out of your busy life to let us know. That’s what we strive for.


It’s our mission to be your perfect wine match maker
Our team of wine explorers

Tom
Chief Wine Drinker

Banjo
Chief Wine Officer

Beto
Chief of Tech Stuff

Yvonne
Chief of Customer Love

James
Head Wine Packer

cerés
VP of Wine Packing

alex
VP of Wine Stuff

Raymond
VP Tech Genius

Manish
VP App Genius

Leyden
VP of Customer Love

elina
Creative Genius

Maureen
VP of Customer Love
But more than that, we’re the combination of our thousands of amazing winesquad members.#goodpairdays
